Monkey Shoulder

Experiential

Nights On Shuffle

Instead of mixing cocktails, we mixed the night.

Monkey Shoulder believes that just like a good whisky, a good night out is all about mixing things up. Unfortunately for many young Singaporeans, the typical night out can often feel like you’re watching a rerun - hanging out with the same old crowd, visiting the same familiar venues, even sipping on the same old drinks.

Enter Nights on Shuffle, a series of mad-capped whisky-tasting bar crawls where the order of the night was no order at all, other than a few delicious Monkey Shoulder cocktails. Every night served up new surprises including bum boat tours to graffiti art classes to impromptu DJ sets.

12 nights, 515 cocktails and a shake up later...

In true Monkey Shoulder fashion, Nights On Shuffle shattered conventional expectations for what a night out—or a whisky tasting—should be. We didn't just pay lip service to the brand's unconventional spirit; we lived it, embracing chaos, whimsy, and spontaneity in every aspect of the experience. From the blend of activities to the exclusive cocktails, we gave attendees a tangible taste of Monkey Shoulder's audacious ethos, proving that more often than not, the most memorable nights are the ones that can't be planned.

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Results

17,700,730

Consumers reached

52 articles

Earned media coverage

$324,000

PR value generated

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