Monkey Shoulder


Nights On Shuffle

Instead of mixing cocktails, we mixed the night.

Monkey Shoulder believes that just like a good whisky, a good night out is all about mixing things up. Unfortunately for many young Singaporeans, the typical night out can often feel like you’re watching a rerun - hanging out with the same old crowd, visiting the same familiar venues, even sipping on the same old drinks.

Enter Nights on Shuffle, a series of mad-capped whisky-tasting bar crawls where the order of the night was no order at all, other than a few delicious Monkey Shoulder cocktails. Every night served up new surprises including bum boat tours to graffiti art classes to impromptu DJ sets.

12 nights, 515 cocktails and a shake up later...

In true Monkey Shoulder fashion, Nights On Shuffle shattered conventional expectations for what a night out—or a whisky tasting—should be. We didn't just pay lip service to the brand's unconventional spirit; we lived it, embracing chaos, whimsy, and spontaneity in every aspect of the experience. From the blend of activities to the exclusive cocktails, we gave attendees a tangible taste of Monkey Shoulder's audacious ethos, proving that more often than not, the most memorable nights are the ones that can't be planned.

Your Image Description Here



BRONZE  Most Creative – Event (Physical/Digital)



Consumers reached

52 articles

Earned media coverage


PR value generated

More Projects