Johnnie Walker

Singapore’s Next Iconic Cocktail

Johnnie Walker Gold & Rojak

Like Johnnie Walker, the Singapore Sling is also a world-famous icon, but it has remained relatively unchanged for almost 100 years so we took Johnnie Walker’s super-premium and newly refreshed Gold Label offering and challenged Singapore’s best bartenders to create Singapore’s next iconic cocktail - the new Singapore Sling.

The search started with 23 leading mixologists and was quickly narrowed down to 7 finalists who took centre stage at an event open to the public where guest media and cocktail fans could taste and vote for Singapore's hottest new drop. The winning cocktail, the Gold & Rojak is now trending and being enjoyed in top cocktail bars in Keong Saik, Telok Ayer and across the island.

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Results

5.9M impressions generated from launch event

$345k of PR value

$740k of PR value generated from ongoing activations and partnerships since launch

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