Air Asia
Holiday Quickies
16 destinations. 16 happy endings.
We launched an integrated campaign to cheekily re-package Air Asia’s short haul flight offerings as HOLIDAY QUICKIES encouraging Singaporeans to fulfil their work life balance with shorter, more frequent holidays on AirAsia’s short haul routes.
We kicked the campaign off with 60 sec and 30 sec spots (shown in cinemas and online) and an actual HOLIDAY QUICKIE experience, hosting 20 media partners and influencers in Penang. Over the 1 night / 2 day holiday we gave our guests an unforgettable experience of the best in Penang food, drinks and culture. Tired but rejuvenated from the much-needed break, everyone returned to their respective day-to-day lives - refreshed and re-energised!
Results
14 Media Articles, 549 Social Posts
10 Million total reach and impressions.
$1,144,500 Total PR value
>1,000 posts #AirAsiaHolidayQuickies
In the Press
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