What we are exposed to in the media and hear from our peers influences our perception of brands and even our sense of taste.
To challenge this hypothesis, we created an immersive whisky tasting experience. Removing our guests’ sense of sight, we leveraged the most cutting edge technology of all - the human brain, heightening the remaining senses, triggering feelings and tapping into our guests’ imaginations - all so that they could appreciate four exceptional Diageo whiskies without bias.
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